400 years of craft, purveyor to the Royal Court of Sweden - taken global online, with more sales and less admin.
Some brands are old. Skultuna is old the way institutions are old. For four hundred years it has made fine metal objects, and it still holds the title of purveyor to the Royal Court of Sweden. Interior pieces and jewellery, built to the highest quality. The classics everyone knows, and newer, trendier designs - bracelets among them - that have found a following of their own.
Today you find Skultuna in leading stores all over the world. The question was how to sell it there directly, online, without losing an ounce of what makes it Skultuna.
Skultuna wanted to reach the world. That meant doing two hard things at once: carry four centuries of heritage into a modern digital experience, and introduce that experience globally at the same time. Neither is simple. Together they are a genuine test.
Then the constraint that makes it a business problem, not just a design one. Sales were expected to rise. Administration was not. Growth could not come at the cost of a back office buried in manual work. More revenue, roughly the same effort. That is the equation Skultuna needed to solve.
Lybe and Skultuna built this together, and the work started where it should - not with a template, but with workshops and close collaboration. We built the store on Magento, and around it a modern digital profile designed to do one job above all: convey the strength of the brand.
For a name like this, that focus is everything. A heritage brand cannot look generic online. Every screen had to feel as considered as the objects it sells, or the whole proposition falls apart.
Reaching the world takes more than shipping internationally. Skultuna's store speaks both Swedish and English, and routes visitors to the right version automatically based on where they are. It trades in several currencies - SEK, EUR, and USD - through a high-converting international checkout, so a customer in any of its key markets buys as easily as one at home.
Gift wrapping sits at the centre of the experience, because it sits at the centre of Skultuna's offer. People buy these pieces to give them. The store treats that as a first-class moment, not an afterthought at the till.
The point of all of it is the same: global reach that still feels unmistakably Skultuna, wherever the customer happens to be.
Here is where the business case closes. Skultuna's store is wired directly into its back-office system, so orders flow through without manual re-keying. Sales can climb without administration climbing with them. And with analytics built in from the start, decisions are made on evidence, not instinct.
That is the return that matters most. Not just more orders - more orders the business can actually handle. A store that scales revenue while keeping the operation lean is not a cost. It is leverage.
A brand that thinks in centuries does not want a supplier for a season. We built Skultuna's commerce the way Skultuna builds everything - carefully, and to last. Not a quick launch, but a foundation made to grow on.
Skultuna spent four hundred years proving that quality outlives every trend. Its commerce now runs on a platform built to carry that reputation forward - global, efficient, and worthy of the name above the door.
The best heritage brands are not stuck in the past. They carry it into the present on their own terms. Skultuna's store was built to do exactly that: sell four centuries of craft to a world that shops in seconds.
If you're taking a brand worth protecting into markets that never stop moving, that is a conversation worth having.
